Slide Background

MEET Lori Hoinkes

Managing Director

What was your favourite subject at school?


What was your best subject at school?


What was your first-ever job? 

Babysitting at 10 years old for $2/hr

What was your worst ever job?

Parking attendant at a horse racing track – so boring

What is your favourite restaurant?

Bistrotheque in Bethnal Green

If you could only eat one food for the rest of your life – what would it be?

Weetabix, honey and milk

What was the first music single you bought?

Wham – Wake Me Up Before You Go-Go

What is the most entrepreneurial thing you have ever done?

Co-founded a tech start up

What’s the funniest thing you have ever done to a work colleague? 

I honestly can’t think of anything, I guess I’m not much of a practical joker

What is your motto in life?

The Golden Rule - treat people as you would like to be treated

If you were allowed one dream perk what would it be?

Catered, healthy lunches – would save me packing mine everyday

What’s your favourite movie and why?

Indiana Jones and the Temple of Doom – I remember sneaking in to the theatre to see it, since I was too young, and then falling in love with Indiana Jones…

If you could pick a celebrity to join Fresh; who would it be and why?

Benedict Cumberbatch, I’ve moved on from Indiana Jones and am now in love with Sherlock…

What luxury would you have on your desert island?

Air conditioning, I can’t stand the heat

What animal best reflects your personality and why?

An elephant - strong, intelligent, loyal to the group, and unstoppable

If you could be anybody in the world (alive or dead) who would you be and why?

Queen Elizabeth, I think she has led a fascinating life, seen incredible change, and met some interesting people.